The Good Bug, India’s leading gut health brand, collaborates with HRX, the innovative homegrown fitness brand co-owned by Hrithik Roshan and Exceed Entertainment, to now unveil a novel probiotic formula that helps maintain weight loss via clinically researched, gut-targeted probiotic strains.
The Good Bug Metabolically Lean Supercharged Edition, in association with HRX, is a patent-pending, first-of-its kind probiotic formula designed to support sustainable weight management and improve gut health. Bringing advanced science and affordability together, the product finally made gut health accessible to all. Gut health and probiotics are now becoming the world scientific frontier in the area of weight management-creating a new way to address it.
Keshav Biyani, co-founder of Good Bug, says, “Our flagship probiotic, Metabolically Lean, has received amazing love from customers, which spurred our continued innovation. With huge global R&D, we worked day in and day out for years to create a groundbreaking supercharged formula to make an even greater impact. We are excited to collaborate with HRX in this launch, who share our passion for health and wellness.”
Hrithik Roshan said on this launch, “We at HRX are excited about the partnership with The Good Bug, especially keeping in mind the last one year where I have personally begun applying the products on myself & my family members. This launch will bring the entire holistic approach to fitness, while making advanced scientific solutions accessible.”.
The Good Bug Metabolically Lean Supercharged Edition is very reasonably priced at Rs. 499 and is widely available, ensuring that everyone can be healthy and can try to maintain their metabolism.
This new launch comes after the fundraising success for The Good Bug in raising $3.5 million (approximately INR 30 crore) as part of its Series A extension round led by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala and Fireside Ventures. This will help sustain their relentless pursuit toward democratizing gut health and stakes their claim as a leader and category creator for this emerging field, touching every Indian who will benefit from it.
“At The Good Bug, we believe gut health is at the foundation of overall wellness, and we will continually strive to empower people to take control of their health with science-backed, affordable solutions. Our campaign with HRX underlines that every small step is a powerful move toward a healthier, happier self,” says Prabhu Karthikeyan, co-founder, The Good Bug.
HRX believes in providing a holistic lifestyle attitude for people to focus more on total wellness. This partnership with The Good Bug is an organic extension of the same and marks the best step ahead in the brand’s journey to transform lives across India,” said Afsar Zaidi, Co-founder of HRX.
It encompasses the holistic approach to weight management combined with advanced probiotic science at an affordable price point. In all, it falls within that shared commitment between The Good Bug and HRX for better wellbeing and inspiring folks to make meaningful changes that last.
About The Good Bug
The Good Bug is a leading brand in gut health, started by Keshav Biyani and Prabhu Karthikeyan in 2022. It is the leader in transforming gut health through a transparent science-based approach to empower people to put their wellness journey first through accessible and effective gut health solutions.
